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A Crash Course in Branding and Marketing for Natural Perfumers

Original price was: €195.00.Current price is: €175.00.

Category:

Who is This Course For :

  • Aspiring and established natural perfumers who want to work on their brand presence and market their niche perfumes effectively.

Delivery Mode:

  • Online via Moodle LMS

Course Duration:

  • 3-4 weeks (self-paced), with an estimated 20-30 hours of learning time

Course Objectives: By the end of this course, learners will:

  1. Understand the key elements required to create a successful natural perfumery brand.
  2. Develop a unique selling proposition (USP) and a signature identity for their brand.
  3. Create effective marketing strategies tailored to the luxury and niche perfumery market.
  4. Learn the practicalities of brand storytelling, packaging design, and market positioning.
  5. Explore legalities such as trademarking and regulatory considerations for shipping.