
Crafting Success Through Scent: Arina P. Franzén’s Award-Winning Journey in Perfumery
At the Natural Perfume Academy (NPA), celebrating our graduates’ successes is one of our greatest joys. These achievements are a testament to their artistry, determination, and the transformative power of mentorship. Today, we shine a light on Arina Franzén, an NPA-certified perfumer whose journey exemplifies the spirit of natural perfumery. Arina has not only built a thriving business, Dark Tales, in Sweden but was also named Best Perfumer 2024 by Stockholm Beauty Week.
But there’s more to this story—a mentor’s delight in recognising exceptional talent. Justine Crane, NPA’s course creator and master tutor, was deeply impressed by Arina’s work from the moment she first encountered her final submission. Justine described it as “stellar” and “stunning,” the kind of artistry that reminds her why she continues to mentor new perfumers. In her words, “This is the sort of stuff that makes it all worthwhile.”

Mentorship and Recognition: A Shared Story of Artistry
Justine has guided countless students through the NPA Diploma Course, but it’s rare for her to single someone out so enthusiastically. Arina’s creative vision—rooted in her deep understanding of history, psychology, and natural materials—left a lasting impression.
The back-and-forth correspondence between Arina and Justine shows how mentorship can shape a student’s artistic journey. From discussions about perfume formulation to sourcing raw materials and even setting up a custom workshop, Justine provided guidance every step of the way. In one exchange, Arina described the challenges of balancing natural and synthetic materials across her two brands, noting that her heart remains with natural perfumery. Justine encouraged her to embrace her passion and supported her ambitious plan to create a bespoke fragrance experience for customers.
It’s this combination of mentorship and creativity that has propelled Arina toward success. Her recognition at Stockholm Beauty Week is a testament to her ability to blend technical skill with artistic vision.

A Closer Look at Arina’s Workshops
In Uppsala, Sweden, Arina has created a studio that feels both magical and sophisticated—an oasis for perfume enthusiasts to explore their senses. Her workshops guide participants through the creation of their own signature fragrances, with each attendee leaving with a beautifully packaged, custom-made perfume in a French-style flacon.
The workshops offer an immersive experience, combining education, creativity, and history. Participants learn about the ancient significance of ingredients like blue lotus, how to work with IFRA-safe dilutions, and the practical aspects of building a personal fragrance organ. Arina’s background in history and storytelling enriches every moment, making the workshops unforgettable.
Book Your Spot Today: [Link to Arina’s Workshop]

Behind the Award: Why This Recognition Matters
The Best Perfumer 2024 award is more than just a title—it reflects Arina’s commitment to craftsmanship and her growing influence within the world of natural perfumery. Awards like these also highlight the value of responsible sourcing and artistry, which NPA emphasises throughout its courses.
Arina’s story serves as a beacon for current and aspiring perfumers at NPA. It shows how dedication, mentorship, and a passion for sustainability can lead to global recognition.

Justine Crane: The Master Behind the NPA Natural Perfumery Diploma
Justine’s gift for spotting and nurturing talent is part of what makes the NPA experience so special. While she works quietly behind the scenes, guiding students through each module with care and expertise, her ability to see potential and cultivate brilliance is unparalleled. As she once said about Arina’s work, “How do you even put into words this kind of artistry?”
Her mentorship has helped students like Arina push creative boundaries, developing not only their technical skills but also the confidence to shape the future of natural perfumery.
Join the NPA Community
Whether you’re captivated by the bespoke, hands-on experience of Arina Franzén’s workshops or inspired to take the next step in your own professional journey, the Natural Perfume Academy is here to guide you. As a separate and established institution, our CPD-Certified Diploma Course equips aspiring perfumers with the deep knowledge and skills needed to master the art of natural perfumery. Together, these opportunities highlight the diverse and flourishing paths within this timeless craft.
Congratulations and all the best in your career.