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The Doctrine of Signatures and Its Inspiration for Natural Perfumery

The Doctrine of Signatures is a fascinating concept rooted in herbal medicine and traditional healing practices. This blog was inspired by a simple yet profound observation about borage, an herb with a striking black center, historically associated with easing depression. The Doctrine of Signatures suggests that the physical characteristics of a plant—its shape, colour, texture, or smell—indicate its potential therapeutic […]

Creating a Natural Watermelon Perfume

Watermelon is the essence of summer captured in a single fruit—vividly fresh, subtly sweet, and irresistibly juicy. While its scent cannot be extracted directly, the art of perfumery offers endless possibilities to recreate its charm. By blending natural ingredients and drawing on G.W. Septimus Piesse’s principles of harmony, this guide delves into crafting a watermelon-inspired perfume note. Perfect for 2025’s trending aroma, this creation celebrates the universal appeal of watermelon while honoring its cultural significance and timeless allure.

Reviving the Ancient Art of Soap Making: Ane Walsh’s Ash Soap Journey

Introduction: Crafting Tradition with Care Natural soap-making is more than just a skill; it’s an art form rooted in history and culture. Ane Walsh, a natural perfumer and NPA Teacher, Translator and NPA ambassador to Brazil, has taken this art to heart, creating ash soap inspired by traditional Brazilian methods. Her journey is not just about creating a product but […]

Perfumes for the Feminine Within: A Celebration of Pleasure and Healing

Flowers and the Feminine: A Timeless BondFlowers have always been symbols of the feminine—delicate yet powerful, transient yet eternal. The connection runs deeper than beauty. Flowers embody cycles of life and renewal, much like the feminine energy itself. In perfumery, flowers like rose, jasmine, and ylang-ylang are among the most cherished ingredients, not only for their heavenly scents but for […]

How to Start a Niche Natural Perfumery Brand: A Guide for Aspiring Entrepreneurs

In recent years, the demand for niche natural perfumery is skyrocketing. As more people move away from synthetic mass produced perfumes, they’re looking for something more personal, artisanal, and, most importantly, sustainable. This shift has opened up incredible opportunities for entrepreneurs who want to create their own luxury all natural perfume brand. If you’re ready to enter the world of […]