Online Resources and Tools to Help Build your Brand Story
Here are a few online resources and tools that can help you build your brand story:
1. HubSpot’s Brand Storytelling Guide
HubSpot offers a step-by-step guide to brand storytelling. It walks you through how to define your brand’s “why,” create a narrative structure, and communicate your story through different touchpoints.
2. Canva’s Free Brand Identity Kit
Canva provides a brand kit tool that allows you to visualize your brand’s look and feel through colors, fonts, and logos. While it’s known more for its design tools, Canva’s free brand templates can help you organize your story visually, which is key in creating an emotional connection with your audience.
3. The Golden Circle by Simon Sinek (Why, How, What)
Simon Sinek’s Golden Circle approach helps you frame your brand’s story around why you do what you do (your mission), how you do it (your unique methods), and what you do (your product). This framework is a great starting point for defining your values and signature.
4. Brand Story Workbook
A free downloadable workbook that can help you dive deep into creating your brand narrative. It asks thought-provoking questions about your target audience, brand values, and how to align your personal story with your business.
5. StoryBrand Framework by Donald Miller
StoryBrand focuses on positioning your customer as the hero of the story and your brand as the guide. While the full framework is a paid service, they provide useful insights on their blog, and Donald Miller’s book “Building a StoryBrand” is a great investment for diving into this approach.