Understanding Trademarks for Perfumes: Basics: A trademark protects the brand name, logo, or symbols that differentiate your products from competitors. In the case of perfumes, you’ll want to consider trademarking both your brand name and specific scent formulations, if possible. Trademarking a Scent: While it’s tricky to trademark a fragrance itself (because scents are typically viewed as functional), it is […]
1. Luxury Packaging Design Inspiration Platforms Behance (Behance.net): This is a go-to for discovering top designers and exploring portfolios that showcase high-end packaging. Search terms like “luxury packaging,” “perfume packaging,” or “sustainable design” yield hundreds of fresh ideas. Pinterest (Pinterest.com): It’s more than just a mood board tool; it can also help you track trends across the luxury and sustainable […]
Here are a few online resources and tools that can help you build your brand story: 1. HubSpot’s Brand Storytelling Guide HubSpot offers a step-by-step guide to brand storytelling. It walks you through how to define your brand’s “why,” create a narrative structure, and communicate your story through different touchpoints. 2. Canva’s Free Brand Identity Kit Canva provides a brand […]
In recent years, the demand for niche natural perfumery is skyrocketing. As more people move away from synthetic mass produced perfumes, they’re looking for something more personal, artisanal, and, most importantly, sustainable. This shift has opened up incredible opportunities for entrepreneurs who want to create their own luxury all natural perfume brand. If you’re ready to enter the world of […]
It’s a milestone moment at the Natural Perfumery Academy – we’re celebrating 16 wonderful years of natural perfumery education! To mark this special occasion, we’re thrilled to announce our Perfumery Video Competition, where you can showcase your perfumery skills and win some extraordinary prizes.
As we tiptoe into the twilight of August, the air begins to hum with the ancient rhythms of Mabon and Lughnasadh—those sacred thresholds between summer’s fiery abundance and autumn’s whispered promises. It’s the time when the Northern Hemisphere pulses with a rich tapestry of scents, sounds, and tastes, all woven together by the harvest’s bountiful horn of plenty, or cornucopia.
In the wild and windswept landscapes of Connemara, where the mountains meet the sea and the mist hangs low over the damp peat heather strewn bogs, there lies a deep connection to the old ways. This part of Ireland, rich in tradition and steeped in history, has long been a place where the veil between the worlds is thin—a place where life, death, and the spirit world are intertwined. The Irish invented Halloween after all…
It’s a time when the land is alive, fragrant with the blooms of the season and the wild, untamed essence of the damp countryside. For those of us living close to the earth, off the grid, or simply yearning for a more natural way of life, crafting your own solid perfume from garden and wild plants is a soulful, sensory journey that connects us to our roots—and keeps the midges at bay. The scene is Maam Cross, Ireland, the year 1986. Situation: Living off-grid beneath the mountains.
The impact of climate change and environmental shifts on natural resources used in perfumery is indeed significant and already visible. However, the principles of “All Natural Ethical Sustainable Perfumery” provide a robust framework for addressing these challenges effectively. This approach is not just about preserving the artistry of perfumery but also about ensuring that the industry evolves in harmony with our planet.
Creating perfumes inspired by the changing seasons is a delightful way to capture the essence of each time of year. In the garden, even in northern climates, a variety of fragrant materials are available to blend into unique, seasonal scents.