Scented Beginnings: Perfume Memories, Earth Day Reflections and the NPA Podcast Launch

22 April 2025

The Natural Perfume Academy Podcast

00:00 / 00:56:51

Welcome to the very first episode of The Natural Perfume Academy Podcast!

In this special Earth Day launch, hosts Ruth Ruane (Galway-based NPA Administrator) and Justine Crane (co-founder, educator, and natural perfumer) share the stories behind the Natural Perfume Academy, their earliest perfume memories, and the Earth-rooted philosophies that inspire their work.

Together, they explore:

The origins of natural perfumery through memory and place
Why Earth Day is the perfect moment to launch a podcast
The emotional power of scent walks, terroir, and conscious smelling
The challenges and joys of teaching natural perfumery online
What it means to be a maker in a fast-paced world
Their personal journeys as educators, perfumers, and friends

Whether you’re a budding perfumer, a seasoned nose, or simply scent-curious, this episode will welcome you into the soulful world of botanical perfumery.

Plus, discover how to join our free Natural Botanical Perfumers Club—your behind-the-scenes access to recipes, resources, and every fragrant thing we mention in the show.

ruth.ruane