About This Course
If you’re an aspiring or established natural perfumer, and you dream of building a luxury brand presence that feels authentic, elegant, and confident—this course is made for you.
Inside, you’ll learn how to:
- Craft a signature brand story and visual identity
- Design packaging that reflects your luxury positioning
- Master practical marketing strategies tailored for niche perfumes
- Navigate the legalities of branding and international shipping
- Build a clear and confident plan to launch your brand into the world
No fluff. No guesswork. Just real tools, templates, and mentorship to elevate your brand.
About the Teacher – With over 30 years of branding, packaging, and marketing experience, Ruth Ruane has lived the journey you’re about to take.
From hand-painting signs in the 1990s to founding her own natural skincare brand (which made it onto Dragons’ Den!), Ruth’s passion for authentic, soul-led branding has touched every part of her work.
She’s collaborated with top global designers like Matteo Grassi and seen first-hand how powerful expert branding can be: securing major deals purely based on the strength of a well-crafted brand.
Today, Ruth applies her expertise to companies like Dr. Clare Apothecary, and she’s here to mentor you through creating your own unforgettable natural perfume brand.
Delivery Mode: 100% online, hosted on our beautiful Moodle LMS
Duration: 3–4 weeks (self-paced) | Approx. 20–30 hours total
Access: Start anytime, learn at your own pace
Certification: Receive your official NPA Certificate on completion
Course Introduction: Why branding matters in luxury perfumery today.
Module One: Crafting Your Brand Identity
Module Two: Packaging and Design: First Impressions Matter
Module Three: Marketing Your Brand: Digital Presence and Growth
Module Four: Market Research: Finding Your Audience and Niche
Module Five: Legalities: Protecting Your Brand and Shipping Perfumes
Module Six: Launching Your Brand: Strategy and Post-Launch Growth
Assessment & Certification: How you’ll be assessed and how to claim your NPA Certificate.
Resources and Support: Templates, case studies, community forum access, and bonus content.
When you join the Essential Crash Course in Branding and Marketing for Natural Perfumers,- you’re getting a full toolkit, mentorship, and community to support your journey.
Here’s what’s waiting for you inside:
Downloadable Workbooks and Templates
Brand Identity Workbook — Define your signature story, values, and unique selling proposition (USP). Packaging Sketch and Planning Template — Map out your first packaging designs like a professional. Social Media Campaign Builder — Plan out your first launch posts, influencer outreach, and engagement strategy. Market Research Templates — Analyse your target audience and competitors with real, practical tools. Launch Plan Checklist — Step-by-step pre-launch, launch, and post-launch task guides.
(All designed to be printable, fillable, and practical.)
Real-World Case Studies
Deep dives into successful niche brands. Learn how these brands built emotional connection, pricing power, and long-term loyalty Practical insights you can adapt for your own artisan brand
Quizzes and Assignments: to track your understanding as you go
Final Project: Create a brand and marketing plan for your perfume line
Personal Feedback: Receive expert mentorship and detailed feedback directly from Ruth Ruane on your final project
Certification: NPA certificate awarded on successful completion of all modules and the final project
Right now, you can enrol for just €175 (original price: €195)
🚨 Pilot enrolment closes in 4 weeks on the 5th of June 2025!
After that, the course will relaunch at the full price.
