Ruth Ruane is a creative entrepreneur, digital strategist, and natural perfumer based in the west of Ireland. She’s the co-founder of the Natural Perfume Academy and the creator of the Essential Crash Course in Branding and Marketing for Natural Perfumers—a course designed not from theory, but from the ground up.

Her story didn’t begin in a studio or a lab—it began at home, raising seven children with intention, integrity, and zero shortcuts. “Every one of my seven children was breastfed and raised with reusable cloth nappies—no bottles and only I used disposable nappies when travelling.” And that same ethic of care runs through everything Ruth creates, from ethical skincare to handcrafted scent to scalable business systems.

Ruth is the founder of White Witch® Skincare (2005-2023), one of Ireland’s first plastic-free beauty brands. It gained national attention—including an appearance on Dragon’s Den, where one of the dragons offered half the investment if another would join in. But behind the scenes of that success was spread over almost two decades of steady, work: handcrafting products, running her own web shop, designing packaging, and handling every bit of the tech.

She built her first website in 2005, entirely self-taught. Before that, she’d already spent years immersed in technology and computers, working side-by-side with her then-husband’s business. From there, Ruth became fluent in the full creative-technical pipeline: branding, marketing, e-commerce, digital design, course creation—you name it. Today, she leads the full branding and tech strategy for Dr. Clare Apothecary, managing everything from packaging to web development to online course systems.

Along the way, she apprenticed herself—informally but thoroughly—under some of the best in the business. A traditional graphic designer who worked by hand taught her composition, proportion, and design thinking the old way. A branding strategist with a formal master’s degree showed her the architecture behind brand presence and visual storytelling. Ruth absorbed it all through proximity, practice, and relentless curiosity.

At the Natural Perfume Academy, Ruth is the one who helps creatives connect the dots—between scent and story, between vision and visibility. Her course isn’t about pretending to be a big brand. It’s about building something real, grounded, and unique to you. She teaches creatives how to position themselves, find their audience, and present their work in a way that feels aligned and effective.

Ruth’s work is a rare fusion of art and logic, aesthetics and systems. She sees patterns, builds tools, and brings a kind of technical clarity to creative chaos. Whether you’re launching your first perfume or refining an existing brand, she brings insight and structure to the process—without ever losing sight of the heart of the work.