Authenticity & Compliance at the Natural Perfume Academy

Authenticity & Compliance at the Natural Perfume Academy

At the Natural Perfume Academy, authenticity is not just a marketing buzzword — it’s the backbone of everything we stand for.

We teach, create, and promote natural perfumery with integrity, and that begins with trust. Trust in the materials, the makers, and the methods. But let’s be clear:

We do not require Certificates of Authenticity for raw materials.
We trust the trained nose. Not paperwork.

When do we question authenticity?

We only question a product’s authenticity if something doesn’t smell right — literally. Our evaluators and partner perfumers are experienced enough to identify when a material or formula feels off. If a formula claiming to be natural smells synthetic, we investigate. In those rare cases, we may request supporting documentation.

But by default, our approach is rooted in the olfactory tradition. We believe perfume begins and ends with the nose.

What NPA Compliance Really Means

NPA Compliance is not a substitute for legal business registration or international trading compliance.

Every perfumer or supplier associated with the Academy is expected to run their business in accordance with their own country’s legal framework, international trade rules, and any material-specific regulations such as CITES or IFRA restrictions.

We don’t regulate your business structure — but we do expect that:

  • Your brand presents itself with integrity and transparency

  • You respect global biodiversity laws (especially with endangered botanicals)

  • You’re not misrepresenting your materials or sourcing

Our role is not to police — it’s to raise standards and protect the reputation of natural perfumery as a serious, professional art form.

Trust, Not Red Tape

We founded this Academy to support genuine artists and innovators. But when someone uses our name without following the ethical or legal basics, it reflects on all of us.

NPA Compliance is about honour, not hoops.
And we’re proud to stand by that.

If you’re aligned with this philosophy and want your work recognised within our trusted framework, learn more about our NPA Certification Standards & Accreditation.