Discover Tappūtī-Bēlet-ekallim, the world’s first recorded chemist and perfumer, whose ancient techniques laid the foundation for modern natural perfumery. Celebrate her legacy with the Natural Perfume Academy (NPA) as we honour this trailblazing woman in history and explore her enduring impact on the art of fragrance.
Discover the magic of a custom-made fragrance that captures your unique personality. Join the Natural Botanical Perfumery Club to connect with expert perfumers, explore natural scent creation, and uncover your signature fragrance with our exclusive feedback activity.
As the veil between the worlds thins during the October and November, many cultures, particularly in our rich Irish tradition, take time to honour the connection between the living and the dead. This time of year invites us to reflect on those who have passed, as well as on the many forms of loss we encounter throughout our lives. Crafting […]
Ireland’s geographical position, along with its unique historical, regulatory, and legal landscape, makes shipping perfumes out of the country a particularly challenging endeavor for niche perfume brands. With the rise of natural and luxury perfumes, navigating these complexities is essential for ensuring that your business can thrive in both local and international markets. This article covers the main hurdles Irish […]
1. The Dangerous Goods Shipping Guidelines for Perfume Overview: Since perfumes often contain alcohol, they are classified as “dangerous goods.” This guide by IATA (International Air Transport Association) outlines all the regulations and guidelines for shipping perfumes internationally, including packaging requirements, labeling, and shipping documentation. Link: IATA Dangerous Goods Regulations 2. Irish Regulations on Shipping Alcohol-Containing Goods Overview: Ireland has […]
1. HubSpot’s Guide to Market Research Overview: This comprehensive guide breaks down market research into actionable steps. It provides templates, survey techniques, and insights on how to conduct research for businesses—ideal for luxury brands looking to define their audience and spot opportunities. Link: HubSpot Guide to Market Research 2. McKinsey Insights on Luxury Market Trends Overview: McKinsey’s luxury reports focus […]
Understanding Trademarks for Perfumes: Basics: A trademark protects the brand name, logo, or symbols that differentiate your products from competitors. In the case of perfumes, you’ll want to consider trademarking both your brand name and specific scent formulations, if possible. Trademarking a Scent: While it’s tricky to trademark a fragrance itself (because scents are typically viewed as functional), it is […]
1. Luxury Packaging Design Inspiration Platforms Behance (Behance.net): This is a go-to for discovering top designers and exploring portfolios that showcase high-end packaging. Search terms like “luxury packaging,” “perfume packaging,” or “sustainable design” yield hundreds of fresh ideas. Pinterest (Pinterest.com): It’s more than just a mood board tool; it can also help you track trends across the luxury and sustainable […]
Here are a few online resources and tools that can help you build your brand story: 1. HubSpot’s Brand Storytelling Guide HubSpot offers a step-by-step guide to brand storytelling. It walks you through how to define your brand’s “why,” create a narrative structure, and communicate your story through different touchpoints. 2. Canva’s Free Brand Identity Kit Canva provides a brand […]
In recent years, the demand for niche natural perfumery is skyrocketing. As more people move away from synthetic mass produced perfumes, they’re looking for something more personal, artisanal, and, most importantly, sustainable. This shift has opened up incredible opportunities for entrepreneurs who want to create their own luxury all natural perfume brand. If you’re ready to enter the world of […]