1. HubSpot’s Guide to Market Research Overview: This comprehensive guide breaks down market research into actionable steps. It provides templates, survey techniques, and insights on how to conduct research for businesses—ideal for luxury brands looking to define their audience and spot opportunities. Link: HubSpot Guide to Market Research 2. McKinsey Insights on Luxury Market Trends Overview: McKinsey’s luxury reports focus […]
Understanding Trademarks for Perfumes: Basics: A trademark protects the brand name, logo, or symbols that differentiate your products from competitors. In the case of perfumes, you’ll want to consider trademarking both your brand name and specific scent formulations, if possible. Trademarking a Scent: While it’s tricky to trademark a fragrance itself (because scents are typically viewed as functional), it is […]
1. Luxury Packaging Design Inspiration Platforms Behance (Behance.net): This is a go-to for discovering top designers and exploring portfolios that showcase high-end packaging. Search terms like “luxury packaging,” “perfume packaging,” or “sustainable design” yield hundreds of fresh ideas. Pinterest (Pinterest.com): It’s more than just a mood board tool; it can also help you track trends across the luxury and sustainable […]
Here are a few online resources and tools that can help you build your brand story: 1. HubSpot’s Brand Storytelling Guide HubSpot offers a step-by-step guide to brand storytelling. It walks you through how to define your brand’s “why,” create a narrative structure, and communicate your story through different touchpoints. 2. Canva’s Free Brand Identity Kit Canva provides a brand […]