NPA Podcast Revival: From Galway to Mexico City-Exploring Natural Perfumery with Salomón Murow (ParfoLab)
The Natural Perfume Academy podcast is back! In this first episode of our revival series, host Ruth Ruane (Galway, Ireland) sits down with Salomón Murrow, founder of Parfo Lab in Mexico City — a certified perfumery school accredited by the NPA.
Salomón brings together a unique background in perfumery, chemistry, and sensory education as a tea and wine sommelier. Together we explore:
- How vocabulary shifts between perfume, tea, and wine — and why it matters
- The challenges and possibilities of custom perfumery in different markets
- Mistakes, lessons, and breakthroughs when launching an independent perfume lab
- Sourcing natural aromatics in Mexico and the dream of making them more widely available
- The value of online education and how COVID reshaped opportunities for perfumers worldwide
- Why vocabulary, practice, and confidence are at the heart of learning to smell
This episode also marks the beginning of our Mexico Monday feature, which will spotlight perfumery voices and projects from Mexico on the first Monday of each month.
🎧 Tune in for stories, insights, and inspiration — from Galway to Mexico City — as we explore the craft, culture, and future of natural perfumery.
Parfo Lab Website: https://parfolab.com
Parfo Lab on Instagram: @parfo_lab | https://www.instagram.com/parfo_lab/